Have you ever paid a close attention to the ad billboard, or brochure of any housing projects?
They are almost sure to have a non-native, pale skinned model exercising in a gym.
Or a happy white family with blond haired kids playing around.
Or a healthy elderly couples (non-local) walking in the exotic mini park within the premise.
I have hardly seen any middle class, dark-colored humans, in the advertisements of these concepts yet.
What is it that these builders and promoters are trying to convey here?
Are they exploiting the upper middle class mindset of society, which has assumed the superiority of the western lifestyle on self? By having western essence in the advertisements, is promoter trying to deliver the lie of comfort and delight to the deluded individual?
Hundreds of projects around Bengaluru are in shambled state within 10 years of the erection. They stand, as the sheer evidence, for the false promises imposed on the fantasy of ownership.